Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Mobile Apps – Marketing in a Mobile World...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...