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Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Google gears up its AI play: where will it take digital businesses?...

The Shift to Privacy-Enhancing Technologies (PETs)...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...