Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

The Magic of AI in Marketing ...

Culture and Gen Z and a new kind of marketing strategy...

Videos and marketing – the long and the short of it!...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

What’s on the cards? Multi-cultural marketing...

Retail Media – watch it take wings and soar!...

IPG Mediabrands initiative towards standardisation in retail media space: a great move!...