One can see that the brand is trying to find new and innovative ways to attract and engage customers.
QR codes are something that just about everyone is familiar with. They have been around for ages. They know how it works. They know how to use it.
The benefits of QR codes are many – this is a great way to cut out many of the intermediary steps in the customer journey. Brands can then get the potential target customers to the exact place where they want them to be. It can be a website or a space on Web3.
It will increase engagement and go a long way in helping build a returning audience. Brands can educate customers. Do product tutorials. They can offer exclusive content to only those who use the QR code to access it.
So this is a great way to get customers to get into a virtual space and interact with all the drops that Sprite has in store for them.
QR codes are a great way for brands to actually measure the effectiveness of a campaign that they do. It is easy to track how many people actually used the code to connect. Through this, brands can also collect precious first party data, which is very important at a time when the world is moving away from third party data.
Through this QR code campaign – Sprite is seen to be using a simple, familiar but very effective tactic to get customers to engage with the brand and the drops that it has on the website.
Sometimes simple is simply the best way to do things!