Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Authentication Badges from Meta – Do Brands really need one?...

Retail Media – watch it take wings and soar!...

Meta comes with more AR experiences: get a step closer to your audiences!...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls...

Google and Meta Advertising Dominance fades amid growing competition...