Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

Walmart’s new move pushes the boundaries for CTV advertisers...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...