Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

App Games - Coin Drop from Taco Bell drives Loyalty and Engagement...

Retail Media – watch it take wings and soar!...

IPG Mediabrands initiative towards standardisation in retail media space: a great move!...