Google’s ad tech update: are advertisers getting closer to a cookieless world?...

The rise of cookie alternatives: marketers, are you in the know?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Ford Credit’s first campaign – is that enough?...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...