Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?
Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.
Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices
Audiences are fragmented across channels. Between linear TV, connected TV, mobile, and desktop, it’s hard to get a single view of audiences.
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